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Sunday, December 27, 2015


Image result for RiverLIons logoImage result for RiverLIons logo\Image result for RiverLIons logo
Months and months of studying the demographics, finding out where your basketball fans are.

Goals of trying to fill the Meridian Centre, a tough building to fill.

Coach unveiling, team unveiling.  Logo unveiling. Colours and uniform unveiling.

Tirelessly banging the drum for a sport like basketball that often leaves a hollow beat, when talking about pro basketball. (Remember the Niagara Daredevils? Went belly up in a matter of months, the ending like a smashed barrel going over the Falls.

You work hard to put as many paying customers into the seats, not knowing what lies ahead.

Yep, minor league sports can be a bitch to promote, and reach the conscience of the casual sports fan,  the worst animal possible.

And yet, the best marketing happened in a split second.  Clinton Springer Williams, former star of the Carleton Ravens hits a fall away buzzer beating three pointer and ignites a Niagara basketball fan base and sends them deliriously into a crisp St Catharine's evening ready to hustle to Gords Place or Kully's, or any of the great Niagara establishments to talk about their latest heroes and relive each heart stopping moment of Niagara's newest team.

Aahh, there's nothing like a walk-off victory in your home opener, and 1st ever game at the sparkling Meridian Centre.   Yep, the RiverLions will be the talk of the town and hopefully will spill over into next Sunday's game at home, and the next game, and the next game.

You can do all the marketing you want. There is no better marketing than winning, and in such a dramatic fashion?  You couldn't script it any better.  They'll be clamouring for this performance at Niagara's Shaw Festival next year.

Heck, I was not even at the game and I felt compelled to write about it.  Watched some of last nights live stream, and watched the 1ast half of tonight's live stream, and wished I was there both nights.  Therein lies the rub.  People who wished they were at the home opener will want to buy a ticket and hope to catch the next great moment in RiverLions history. 2800 and change attended the game tonight.  It will seem like 10 000 were there as the buzzer beater will be relived time and time again.  

"You were there?  Me too, Section E. Saw you, meant to come over"   

Must admit, that I had my doubts and I'm a huge basketball gane. I got my broadcasting start calling OUA basketball and beat the drum for the sport for years.    Nothing against the team, but pro basketball has not fared well in these parts.  The last pro team with any success was the Hamilton SkyHawks of the early 90's. I was in my early 20's and cynical about the team.  Put me in my early 40's "Get off my lawn years", and cynicism becomes skepticism.

I still harbour high hopes for local basketball in this region.  Butch Carter's league the CBL, came out of the gate with a flourish, announcing a workable cost effective model and a deal with CHCH TV.  After some delay, the league is expected to be a go, though without Kitchener- Waterloo, hailed as one of its flagship franchises.  A quick perusal of their website sees Hamilton, Ottawa, Scarborough, and Vaughan in their schedule.    There are enough basketball fans to accommodate the two leagues, though will they support the worthwhile ventures?   

in 2007 the IceDogs came into this region with some of the same skepticism.   Here they are 9 years later, entrenched in the region, and without them the new Meridian Centre likely remains a parking garage.

2015, the RiverLions with their sharp, sharp uniforms, well regarded coach , and savvy marketing department might just make a permanent footprint in the Niagara Region.

Tonight, a basketball team arrived in the Niagara Region.  They just might entrench themselves like their hockey forefathers.

Steve Clark

Of Note:  I erroneously posted that Butch Carter's CBL was on hiatus until 2016.  That is incorrect as I was informed that the league will play this year.  The blog has been corrected to reflect this and I aplogize for the mistake. 


  1. I don't remember the Gamblers but I do the Daredevils. Played a game at the "Jack" on a floor borrowed from Copps Coliseum. That team folded real quick and their shady owner skipped out of the country.
    You're right about the Meridian Centre. Without the IceDogs it would still be a parking lot.

  2. Right you are slamr. Don't know why I called them the Gamblers- maybe I had a better line for them in this blog. I've corrected it now. By the way, I worked briefly with the Barrie franchise in the same league!